Unlock Your Business Potential with Branding & Marketing Grants

Discover how Enterprise Development Grant (EDG) can help you accelerate your business growth

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EDG funds up to 50% of eligible marketing and branding costs for local SMEs
  • From 1 April 2023, SMEs can receive up to 50% support for EDG grants approved by Enterprise Singapore
  • Sustainability-related projects may be supported at up to 70% from 1 April 2023 to 31 March 2026).

Assess Your Eligibility for
Enhanced Business Growth Opportunities

Transform your business with the support of EDG grants and take your business to new heights. Assess your eligibility now and seize this opportunity for growth.

Incorporated in SG

Your business must be registered and operating in SIngapore


Singaporean(s) and/or Singapore PR(s) must hold at least 30% equity.

Financial Readiness

Company has to be financially sound to begin the project until completion. Project is funded on a reimbursement basis from EnterpriseSG.


EnterpriseSG will assess your application based on your project proposal, length of running a viable business, P&L over the last 3 years, etc.

Additional Subsidy

Eligibility for the SkillsFuture Enterprise Credit qualifies you for additional subsidies.

Take Our Quiz To Uncover Your Unique SME Brand Personality

Our Brand Personality Quiz will help you uncover your unique brand traits, enabling tailored marketing strategies.

This deeper understanding of your brand’s values and strengths will empower you to captivate your target audience and fuel business growth.

Brand Personality Archetype

This short quiz, consisting of 15 multiple-choice questions, aims to identify the personality archetype that best suits your brand. Your responses will offer insights into the character, values, and behaviour of your brand, which can significantly enhance your connection with your audience.

This survey will take approximately 5 to 8 minutes to complete, choose the closest answer from each question. Upon completion, you'll receive a brand report outlining your brand's personality archetype and its implications.

By taking part in this quiz, you agree to Media Unboxxed contacting you for marketing purposes.

1. How would you describe the way your business interacts with customers?

2. What is the main goal or purpose of your business?

3. What is the most important thing that sets your business apart from others?

4. What values do you want your business to represent

5. How do you want your customers to feel when they interact with your business?

6. Which of the following best describes the personality of your brand?

7. What kind of experience do you want to create for your customers?

8. What emotions do you aim to evoke in your customers with your brand's story?

9. What is the main attribute that makes your business successful?

10. What do you want your brand to inspire in your customers?

11. How would you want your business to be remembered?

12. What tone of voice best represents your brand?

13. How does your business make a difference in the world?

14. How do you want your customers to see your business?

15. Which of the following best describes the imagery associated with your brand?


Dive into our FAQ section to get answers to your EDG grant questions, tailored for Singaporean SME owners like yourself. Let us guide you through the process with personalized advice, ensuring a smooth journey towards securing the right grant for your business growth.
The Enterprise Development Grant is a government grant that aims to support the growth and transformation of local businesses across various industries in Singapore.

There are 3 types of projects eligible for the grant: Core Capabilities, Innovation and Productivity, and Market Access.

The Core Capabilities projects are designed to support your business in preparing for growth and transformation by strengthening its foundations. They cover a range of areas including business strategy, financial management, human capital development, service excellence, and strategic brand and marketing development. These initiatives aim to equip your business with the necessary tools and skills to thrive and adapt in a rapidly changing market.

The EDG grant supports strategic brand and marketing development projects that help differentiate your brand and attract your target audience. It covers activities such as diagnosing and analyzing your company, conducting research, creating effective brand strategies, and developing plans for implementation.

However, it does not cover the production of marketing collaterals like brochures, videos, websites, photography, or copywriting. Additionally, it does not fund marketing or PR campaigns, including fees for consultants, advertising, media buys, social media influencers, website or social media management, SEO, or SEM.

Local businesses can receive up to 50% of funding support from the government for qualifying project costs. Sustainability-related projects may be supported up to 70%.
Local businesses that are registered and operating in Singapore, with a minimum of 30% local shareholding, and have a minimum annual sales turnover of S$400,000 can apply.
The application process involves filling up an application form and submission of the required documents via the Business Grant Portal, providing necessary documents, and waiting for the approval process, which typically takes around 8 weeks.
The project assessment criteria include relevance and impact, project feasibility, capability, and capacity to implement, as well as the commitment level of the company to the project.
Businesses have the option to apply for the grant for multiple projects, provided they meet the eligibility criteria and their projects are considered suitable for funding. However, each grant will be approved on a per-category basis. For instance, if a company has applied for automation under the EDG grant, they can only submit one application for that specific category.
No, the grant is only available for new projects that have not started before the application is submitted.
If your application is approved, you will receive a Letter of Offer from Enterprise Singapore, and the grant will be disbursed upon the successful completion of the project and fulfillment of other post-project requirements (e.g. audit of the project deliverables).
The post-project requirements include submission of a project completion report, a financial report, and attendance at Enterprise Singapore’s follow-up sessions.

Hear from Our Media Unboxed Experts:
Navigating the EDG Grant Process with Confidence

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